Japanese consumer behavior : from worker bees to wary shoppers : an anthropologist reads research by the Hakuhodo Institute of Life and Living / John L. McCreery.

Format:

Book

Author/Creator:

McCreery, John Linwood, 1944-

Series:

ConsumAsiaN book series

Language:

English

Subjects (All):

Consumer behavior--Japan.

Consumer behavior.

Japan.

Physical Description:

ix, 278 pages : illustrations ; 24 cm.

Place of Publication:

Honolulu : University of Hawaii Press, [2000]

Summary:

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed in the generations since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population?

Japan's first think tank devoted to the study of consumer behavior was created to answer these questions. In this book, an anthropologist reads its research, exploring Japan through the eyes of Japanese researchers and discovering patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Contents:

1 Material Conditions 14

2 Emotional Responses 30

3 That 'Typical Japanese', The Baby Boomer Salaryman 51

4 Women Spread Their Wings 91

5 Ideal Couples and Other Choices 133

6 What's Happening to the Children? 155

7 Growing Old in an Aging Japan 187

8 Real Places, Imaginary Spaces 217

9 Putting Japan in Perspective 244.

Notes:

Includes bibliographical references (pages 269-272) and index.

ISBN:

0824823168

OCLC:

42603218