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Text und Bild in der Werbung : Bedingungen, Wirkungen und Anwendungen bei Anzeigen und Plakaten / Thomas Schierl.
- Format:
- Book
- Author/Creator:
- Schierl, Thomas, 1958-
- Language:
- German
- Subjects (All):
- Visual communication.
- Written communication.
- Advertising.
- Physical Description:
- 326 pages : illustrations ; 24 cm
- Place of Publication:
- Köln : H. von Halem, [2001]
- Notes:
- Includes bibliographical references (pages 290-326).
- ISBN:
- 3931606317
- OCLC:
- 53797088
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