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Magnitude scaling, quantitative measurement of opinions / Milton Lodge.
LIBRA H61 .L548
Available from offsite location
- Format:
- Book
- Author/Creator:
- Lodge, Milton.
- Series:
- Quantitative applications in the social sciences ; no. 07-025.
- Sage university papers series. Quantitative applications in the social sciences ; no. 07-025
- Language:
- English
- Subjects (All):
- Scaling (Social sciences).
- Public opinion polls.
- Physical Description:
- 87 pages : graphs ; 22 cm.
- Place of Publication:
- Beverly Hills : Sage Publications, [1981]
- Summary:
- Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.
- Notes:
- Bibliography: pages 83-85.
- ISBN:
- 0803917473
- OCLC:
- 8306178
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