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Media effects : advances in theory and research / edited by Jennings Bryant, Dolf Zillmann.
LIBRA HN90.M3 M415 2002
Available from offsite location
Annenberg Library - Reserve HN90.M3 M415 2002
Available
- Format:
- Book
- Series:
- LEA's communication series
- Language:
- English
- Subjects (All):
- Mass media--United States--Psychological aspects.
- Mass media.
- Mass media--Social aspects--United States.
- Mass media--Social aspects.
- Psychological aspects.
- United States.
- Mass media--Political aspects--United States.
- Mass media--Political aspects.
- Mass media--United States--Influence.
- Physical Description:
- x, 634 pages : illustrations ; 24 cm.
- Edition:
- Second edition.
- Place of Publication:
- Mahwah, N.J. : L. Elbaum Associates, 2002.
- Summary:
- This new edition updates and expands the scholarship of the 1st edition, examining media effects in
- Contents:
- 1 News Influence on Our Pictures of the World / Maxwell McCombs, Amy Reynolds 1
- 2 Exemplification Theory of Media Influence / Dolf Zillmann 19
- 3 Growing up with Television: Cultivation Processes / George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli, James Shanahan 43
- 4 Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes / L. J. Shrum 69
- 5 Media Priming: A Synthesis / David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, Francesca R. Dillman Carpentier 97
- 6 Social Cognitive Theory of Mass Communication / Albert Bandura 121
- 7 Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion / Richard E. Petty, Joseph R. Priester, Pablo Brinol 155
- 8 Intermedia Processes and Powerful Media Effects / Everett M. Rogers 199
- 9 Resurveying the Boundaries of Political Communication Effects / Douglas M. McLeod, Gerald M. Kosicki, Jack M. McLeod 215
- 10 Effects of Media Violence / Glenn G. Sparks, Cheri W. Sparks 269
- 11 Fright Reactions to Mass Media / Joanne Cantor 287
- 12 Effects of Sex in the Media / Richard Jackson Harris, Christina L. Scott 307
- 13 Minorities and the Mass Media: Television into the 21st Century / Bradley S. Greenberg, Dana Mastro, Jeffrey E. Brand 333
- 14 Media Influences on Marketing Communications / David W. Stewart, Paulos Pavlou, Scott Ward 353
- 15 Vast Wasteland or Vast Opportunity? Effects of Educational Television on Children's Academic Knowledge, Skills, and Attitudes / Shalom M. Fisch 397
- 16 Communication Campaigns: Theory, Design, Implementation, and Evaluation / Ronald E. Rice, Charles K. Atkin 427
- 17 Effects of Media on Personal and Public Health / Jane D. Brown, Kim Walsh-Childers 453
- 18 The Third-Person Effect / Richard M. Perloff 489
- 19 Individual Differences in Media Effects / Mary Beth Oliver 507
- 20 The Uses-And-Gratifications Perspective of Media Effects / Alan M. Rubin 525
- 21 Entertainment as Media Effect / Jennings Bryant, Dorina Miron 549
- 22 Social and Psychological Effects of Information Technologies and Others Interactive Media / Norbert Mundorf, Kenneth R. Laird 583.
- Notes:
- Includes bibliographical references and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.
- ISBN:
- 0805838643
- OCLC:
- 48449954
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