Deconstructing public relations : public relations criticism / Thomas J. Mickey.

Format:

Book

Author/Creator:

Mickey, Thomas J.

Series:

LEA's communication series

Language:

English

Subjects (All):

Public relations.

Deconstruction.

Physical Description:

vii, 167 pages : illustrations ; 23 cm.

Place of Publication:

Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2003.

Summary:

This volume applies a cultural studies analysis to the practice of public relations. It is intended for students and scholars in public relations, cultural studies, and related areas.

Contents:

1 Why Deconstruct? 1

2 Cultural Studies Approach 5

3 Alcohol as Medicine 19

4 Representation of Woman 47

5 Selling the Internet 61

6 Garden According to Martha Stewart 79

7 A Community Relations Campaign 99

8 The Language of Mental Illness 109

9 The Ideology of an AIDS Prevention Campaign 121

10 The Monet Exhibit 141

11 Olympic Gold 151.

Notes:

Includes bibliographical references and index.

ISBN:

0805837493

OCLC:

48256552