1 option
Excellent public relations and effective organizations : a study of communication management in three countries / Larissa A. Grunig, James A. Grunig, David M. Dozier.
Lippincott Library HD59.6.U6 G78 2002
Available
- Format:
- Book
- Author/Creator:
- Grunig, Larissa A.
- Series:
- LEA's communication series
- Language:
- English
- Subjects (All):
- Corporations--Public relations--United States.
- Corporations.
- Corporations--Public relations--Canada.
- Corporations--Public relations--Great Britain.
- Corporations--Public relations.
- Great Britain.
- Canada.
- United States.
- Physical Description:
- xiii, 653 pages : illustrations ; 23 cm.
- Place of Publication:
- Mahwah, N.J. : Lawrence Erlbaum, 2002.
- Summary:
- This volume discusses theory and data on the value of public relations and relationships. It is developed for scholars, researchers, students, & professionals in public relations & communications management.
- Contents:
- 1 Excellence in Public Relations and Communication Management: A Review of the Theory and Results 1
- 2 Methodology of the Excellence Study 31
- 3 Isolating the Excellence Factor 55
- 4 The Value of Public Relations 90
- 5 Empowerment of the Public Relations Function 140
- 6 Communicator Roles 196
- 7 Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms 262
- 8 Models of Public Relations 306
- 9 The Origins, Management, and Outcomes of Programs for Key Publics 383
- 10 Activism and the Environment 442
- 11 Inside the Organization: Culture, Structure, Systems of Internal Communication, Job Satisfaction, Gender, and Diversity 480
- 12 New Directions for Research Suggested by the Excellence Study 538
- Appendix A. Questionnaires for Heads of Public Relations Departments 563
- Appendix B. Questionnaire for CEO or Other Member of the Dominant Coalition 601
- Appendix C. Employee Questionnaire 610
- Appendix D. Qualitative Interview Protocol 619.
- Notes:
- Includes bibliographical references and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Class of 1939 Fund.
- ISBN:
- 0805818189
- OCLC:
- 48810380
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.