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Now is too late : survival in an era of instant news / Gerald R. Baron.
Van Pelt Library PN4784.C7 B37 2003
Available
- Format:
- Book
- Author/Creator:
- Baron, Gerald R.
- Series:
- Financial Times Prentice Hall books
- Language:
- English
- Subjects (All):
- Journalism, Commercial.
- Physical Description:
- xxiv, 332 pages ; 24 cm.
- Place of Publication:
- Upper Saddle River, N.J. : Financial Times, Prentice Hall, [2003]
- Summary:
- Baron shows executives and PR professionals precisely how the rules have changed and why public discourse has turned so ugly. Next, he offers a roadmap for defending oneself. Discover how to build reputation equity in today's environment; how to survive the maelstrom through clear thinking and strategy; and how to recover a reputation in the aftermath of a PR crisis.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0130461393
- OCLC:
- 50244101
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