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The visionary's handbook : nine paradoxes that will shape the future of your business / Watts Wacker and Jim Taylor with Howard Means.
Lippincott Library HD30.27 .W33 2000
Available
- Format:
- Book
- Author/Creator:
- Wacker, Watts.
- Language:
- English
- Subjects (All):
- Business forecasting.
- Management.
- Organizational change.
- Physical Description:
- xiv, 254 pages ; 24 cm
- Edition:
- First edition.
- Place of Publication:
- New York : HarperBusiness, 2000.
- Summary:
- The authors of the prophetic "The 500 Year Delta" return with the secret of making the business world's paradoxes work to one's advantage.
- Contents:
- I The Paradox of the Visionary 1
- II Paradoxes of the Everyday 37
- 1 The Paradox of Value 39
- Box 1: The Brand Promise 57
- 2 The Paradox of Size 61
- Box 2: What Color Is Your Disaster? 71
- 3 The Paradox of Time 77
- 4 The Paradox of Competition 97
- Box 3: Global Metaphors and Global Brands 113
- 5 The Paradox of Action 115
- 6 The Paradox of Leadership 135
- Box 4: Governance, Patriotism, and Loyalty 151
- 7 The Paradox of Leisure 155
- III The Serial Future 173
- IV The Paradox of Reality 227.
- Notes:
- Includes index.
- ISBN:
- 0066619874
- OCLC:
- 42476766
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