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Rushed to judgment : talk radio, persuasion, and American political behavior / David C. Barker.

LIBRA PN1991.8.T35 B37 2002
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Format:
Book
Author/Creator:
Barker, David C. (David Christopher), 1969-
Series:
Power, conflict, and democracy
Language:
English
Subjects (All):
Radio talk shows--United States.
Radio talk shows.
Television talk shows--United States.
Television talk shows.
United States.
Radio in politics--United States.
Radio in politics.
Physical Description:
xvi, 165 pages : illustrations ; 23 cm.
Place of Publication:
New York : Columbia University Press, [2002]
Summary:
This book systematically examines the manner and extent to which listening to talk radio results in persuasion. The focus is on the mediums ringleader -Rush Limbaugh -the talk show host with the largest audience by far. Does listening to talk radio change the way people think about politics or are listeners attitudes a function of the nature of the audience? Does talk radio enhance understanding of public issues or serve as a breeding ground for misunderstanding? The time is ripe to evaluate the effects of a medium that is not likely to disappear.
Contents:
Political Persuasion, Propaganda, and Media Effects 4
Persuasion Variables 6
Heresthetic 10
The Construction of Political Meaning 12
2 Political Talk Radio and Its Most Prominent Practitioner 14
Format 17
Media Portrayal 18
Audience 19
Limbaugh 24
3 Toward a Value Heresthetic Model of Political Persuasion 30
A Model of Value Heresthetic, Rhetoric, and Persuasion Through Talk Radio 34
Experimental Analysis 40
Recruitment and Subject Profile 41
Specific Procedures 43
The Stimuli 44
Specific Hypotheses 45
Selection Bias? 46
Results 47
4 Talk Radio, Public Opinion, and Vote Choice: The "Limbaugh Effect," 1994-96 56
Methodological Issues 58
Limbaugh and Public Opinion
Cross-sectional Evidence 59
Two-Stage Least-Squares Analysis 62
Limbaugh and Opinion Change
Panel Evidence 68
Support for Dole 71
Vote Choice 72
5 Talk Radio, Opinion Leadership, and Presidential Nominations: Evidence from the 2000 Republican Primary Battle 75
Vote Choice in Primary Elections 76
The Struggle for the 2000 Republican Presidential Nomination 78
Research Design and Methodology 80
The Sample 80
Dependent Variables 80
Independent and Control Variables 83
Findings 83
Sophistication 88
6 The Talk Radio Community: Nontraditional Social Networks and Political Participation 92
The Efficacy-Priming Experiment 94
Experimental Results 97
Constructing Reality from Pseudosocial Networks 99
Measurement 100
Results: Political Efficacy 101
Results: Participation 103
7 Information, Misinformation, and Political Talk Radio 106
Research Design and Methodology 109
The Sample 109
Measurement of Dependent Variables 111
Intercorrelations and Model Specification 114
Findings 115
Understanding Political Persuasion 120
Deliberative Democracy 123
Media Effects 126
Appendix A. The Limbaugh Message 129
Appendix B. Excerpts from the Rhetoric Stimulus 131
Appendix C. Excerpts from the Value Heresthetic Stimulus 133.
Notes:
Includes bibliographical references (pages [141]-155) and index.
ISBN:
0231118066
0231118074
OCLC:
48942720

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