Visual design on the computer / Wucius Wong & Benjamin Wong.

Format:

Book

Author/Creator:

Wong, Wucius, 1936-

Contributor:

Wong, Benjamin.

Language:

English

Subjects (All):

Computer-aided design.

Physical Description:

272 pages : illustrations (some color) ; 24 cm

Edition:

Second edition.

Place of Publication:

New York : Norton, [2001]

Summary:

Computers are in every design professional's studio and every design classroom. Visual Design on the Computer introduces a new visual language to tackle basic design principles. It presents a structured course for self-teaching on the computer in fifteen sessions, helps instructors plan computer-based courses, and provides ideas and tips for seasoned designers.

Contents:

Visual Design 15

Aesthetic Organization 15

Decoration 16

Self-Expression 16

Communication 17

The Designing Process 17

The Design Problem 18

The Goal 18

Specifications 19

Preliminary Research 19

Ideas and Methods 20

Exploration 20

Refining the Design 21

Presentation 21

Evaluation 22

Setting Problems 22

2. Equipment 23

The Computer Revolution 25

The New Visual Language 25

Computer Hardware 26

Computer Software 26

The Monitor Screen 27

The Keyboard 27

The Mouse 28

Toolbox and Palette 28

Dialog Box and Information Bar 29

Draw Programs 29

Paint Programs 30

Image-editing Programs 30

Page-layout Programs 31

Other Graphics Programs 31

Choice of Programs 32

3. Straight Lines 33

End Points 35

Length, Position, and Direction 35

Weight of a Line 36

Color or Shade of a Line 36

Ends, Caps, and Arrow Heads 37

Joining and Grouping 38

Dashes 39

Duplicating a Line 39

Using White Lines 40

Intersecting Lines 41

Blending Lines 42

Selecting and Deselecting 43

Undoing and Redoing 43

4. Points and Paths 47

Corner Points 49

Curve Points 50

Moving Points and Segments 51

Inserting and Deleting Points 52

Converting Points 53

Manipulating Point Handles 54

Paths with Repeated Shapes 55

Blending Paths 56

Closing a Path 57

Modifying Closed Paths 58

Blending Closed Paths 59

5. Planar Shapes 63

Rectangles and Squares 65

Rounded Rectangles or Squares 66

Ellipses and Circles 67

Triangles and Polygons 68

Star Shapes 69

Modifying a Geometric Shape 70

Freehand Shapes 71

Calligraphic Shapes 71

Combining Shapes 73

Blending Shapes 74

Joining Shapes 75

Distorting and Dividing Shapes 76

6. Colors and Gradients 79

Naming Colors 81

Colored Lights 81

Pigments 82

Additive and Subtractive Mixing 83

Color Inks in Printing 83

The Basic Colors 84

Stroking a Path 84

Filling a Path 85

Creating Colors 86

Hue of a Color 86

Lightness of a Color 87

Saturation of a Color 88

Adjusting Color Properties 89

Interaction of Colors 90

Gradients 91

Modifying Gradients 92

Composing with Gradients 93

Color Schemes 94

7. Space and Volume 97

Introducing Curvature 99

Rippling a Surface 100

Blending or Curling a Shape 101

Stacking Shapes 102

Receding Shapes 103

Rotating Shapes 104

Adding Shadow to a Shape 106

Adding Thickness to a Shape 107

Establishing Volume 108

Multiple Views 110

Conflicting Views 111

Transforming a Surface 113

Transforming a Volume 116

8. Type and Fonts 121

Kinds of Fonts 123

Single Characters 124

Converting Type to Path 125

Uniting Character Shapes 126

Blending Character Shapes 127

Symbols and Dingbats 128

Characters Forming Lines 130

Curving a Line of Characters 131

Words as Visual Expression 133

Composition with Words as Units 135

Adding a Title to a Composition 137

9. Pattern and Texture 141

Simple Pattern Fills 143

Creating New Bitmap Patterns 145

Applying Pattern Fills 147

Tiled Fills 149

Building Texture in a Fill 151

10. Raster Images 155

Raster Images as Photographs 157

Raster Images as Textures 158

Raster Images in Painted Effects 159

Raster Images in Black and White 161

Texturizing Raster Images 162

Modifying Raster Images 164

Distorting Raster Images 166

Further Manipulations 168

Silhouetting and Clipping 169

Working in a Draw Program 171

11. Formal Compositions 177

Simple Units 179

Compound Units 180

Interlocking Units 181

Repeating Units in One Direction 182

Repeating Units in Two Directions 183

Clipped Units in Repetition 185

Blending Units 187

Rotating Units 190

Units in Concentric Arrangement 194

12. Semiformal Compositions 201

Varying the Strokes and Fills 203

Varying the Positions 205

Varying the Configurations 207

Varying the Sizes and Directions 208

Addition and Subtraction 209

Modifying Compound Units 211

Using Clipped Units 212

Using Tiled Fills 214

Reorganizing Radiation 215

Reorganizing Concentricity 217

13. Informal Compositions 223

Disarranging Units 225

Rearranging Units 227

Changing the Directions of Units 229

Changing Size and Proportion 231

Changing Visual Attributes 233

Changing Configuration 234

Dominance and Distinction 235

Confrontation and Contrast 236

Contrast of Configuration 237

Contrast in Size and Proportion 238

Contrast in Direction 239

Contrast in Quantity 240

Distortion and Fragmentation 241

General Deconstruction 243

14. Printing and Finishing 247

Creating a Leaflet 249

Creating a Book 250

Binding the Book 251

Creating a Package 252

Choosing Printer and Paper 253

Trimming Paper 254

Folding Paper 255

Cutting Slits 256

Cutting Holes 257

Shaping Corners and Edges 258

Overall Shaping 259

Organizing a Layout 260

Adding Title and Numbers 262.

Notes:

Includes index.

ISBN:

0393730611

OCLC:

46671182