Community health education methods : a practical guide / edited by Robert J. Bensley, Jodi Brookins-Fisher.

Format:

Book

Contributor:

Bensley, Robert J.

Brookins-Fisher, Jodi.

Language:

English

Subjects (All):

Health education--Handbooks, manuals, etc.

Health education.

Health Education.

Medical Subjects:

Health Education.

Genre:

Handbooks and manuals.

Physical Description:

xxi, 417 pages : illustrations ; 23 cm

Edition:

Second edition.

Place of Publication:

Sudbury, Mass. : Jones and Bartlett Publishers, [2003]

Summary:

This book is designed to assist practitioners in effectively communicating messages as well as impacting the norms and behaviors of both individuals and communities.

Contents:

Section I Concepts and Theories for Selecting and Implementing Community Health Education Methods and Strategies 1

Chapter 1 Using Theory and Ethics to Guide Method Selection and Application / Loren B. Bensley, Jr., Ed.D. 3

Theory in Health Education 5

Ethics in Health Education 16

Chapter 2 Promoting Health Education in a Multicultural Society / Jodi Brookins-Fisher, Ph.D. C.H.E.S., Stephen B. Thomas, Ph.D. 31

Being Culturally Competent in Health Education: A Focus for Method Selection 34

Tips and Techniques for Incorporating Cultural Competence into Professional Practice 39

Overcoming Challenges to Becoming Multiculturally Competent 41

Expected Outcomes 45

Chapter 3 Health Communication / Michael D. Barnes, Ph.D., Brad L. Neiger, Ph.D., C.H.E.S., Rosemary Thackeray, Ph.D., M.P.H. 51

The Health Communication Process Model 54

Practical Application of the Health Communication Process 74

Strategies for Overcoming Challenges to Effective Health Communication 78

Chapter 4 Social Marketing Concepts / Karen Denard Goldman, Ph.D., C.H.E.S. 83

The Social Marketing Process: An Overview 86

Marketing Concepts 87

Overcoming Challenges to Social Marketing 100

Expected Outcomes 103

Section II Implementing Methods and Strategies at the Individual Level 109

Chapter 5 Facilitating Support Groups / Lynne Durrant, Ph.D., Traci Rieckmann, Ph.D. 111

Steps for Conducting Effective Support Groups 116

Tips and Techniques for Successful Support Group Facilitation 126

Overcoming Challenges to Effective Support Groups 130

Expected Outcomes 131

Chapter 6 Selecting Presentation Methods / Keely S. Rees, Ph.D., C.H.E.S., Malcolm Goldsmith, Ph.D., C.H.E.S. 137

Steps for Selecting and Implementing Presentation Methods 139

Tips and Techniques for Selecting Presentation Methods 150

Overcoming Challenges to Selecting and Utilizing Presentation Methods 153

Expected Outcomes 154

Chapter 7 Developing Effective Presentations / Heather M. Wagenschutz, M.A., Steve M. Dorman, Ph.D., M.P.H. 159

Steps for Conducting Effective Presentations 160

Tips and Techniques for Conducting Effective Presentations 171

Overcoming Challenges that Hinder Effective Presentations 174

Expected Outcomes 177

Chapter 8 Developing and Selecting Print Materials / Katherine Delavan Plomer, M.P.H., Stephanie Sikora, B.S. 181

Steps for Developing Print Materials 184

Tips and Techniques for Developing Effective Print Materials 193

Overcoming Challenges in Developing Print Materials 202

Expected Outcomes 204

Chapter 9 Working with the Media / Michael Young, Ph.D., Mary T. Gustas, Ed. Spec. 209

Steps for Utilizing Media Avenues 211

Tips and Techniques for Effectively Working with the Media 222

Overcoming Challenges to Working with the Media 229

Expected Outcomes 231

Chapter 10 Developing Internet-Based Learning Modules / Robert J. Bensley, Ph.D. 233

Steps for Creating an Internet-Based Behavior Change Approach 237

Tips and Techniques for Developing Internet-Based Learning Modules 246

Overcoming Challenges to Developing Internet-Based Learning Modules 248

Expected Outcomes 250

Chapter 11 Developing Computerized Tailored Health Messages / Matthew W. Kreuter, Ph.D., M.P.H., Heather A. Jacobsen, M.P.H., Eileen M. McDonald, M.S., Andrea Carlson Gielen Sc.D., Sc.M., C.H.E.S. 255

Steps for Developing Computerized Tailored Messages 258

Tips and Techniques for Developing Tailored Messages 280

Overcoming Challenges to Developing Tailored Messages 282

Expected Outcomes 283

Section III Implementing Methods and Strategies at the Community or Policy Level 291

Chapter 12 Facilitating Groups / Kathleen M. Roe, Dr.P.H., M.P.H., Kevin Roe, M.P.H., Jean M. Prout, Ed.D., C.H.E.S. 293

Steps for Effective Group Facilitation 300

Tips and Techniques for Effective Group Facilitation 306

Overcoming Challenges to Group Facilitation 312

Expected Outcomes 319

Chapter 13 Building and Sustaining Coalitions / Frances D. Butterfoss, Ph.D., M.S.Ed., Mikelle D. Whitt, M.A. 325

Steps for Building Effective Coalitions 329

Tips and Techniques for Managing and Sustaining Coalitions 339

Overcoming Challenges to Coalition Success 347

Expected Outcomes 351

Chapter 14 Impacting Health Policy through Legislative Advocacy / Sue Lachenmayr, M.P.H., C.H.E.S., Michele Baukema, B.A.A. 357

Steps for Advocating Legislation 359

Tips and Techniques for Successful Legislative Advocacy 371

Overcoming Challenges in Advocating for Legislation 376

Expected Outcomes 378

Chapter 15 Using Media Advocacy to Influence Policy / Lori Dorfman, Dr.P.H. 383

Steps for Developing Effective Media Advocacy Campaigns 385

Tips and Techniques for Successful Media Advocacy 399

Overcoming Challenges in Media Advocacy 403

Expected Outcomes 405.

Notes:

Includes bibliographical references and index.

ISBN:

0763718017

OCLC:

49712251