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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
Lippincott Library HF5813.A74 A383 2002
Available
- Format:
- Book
- Author/Creator:
- Aitchison, Jim.
- Language:
- English
- Subjects (All):
- Advertising--Asia.
- Advertising.
- Advertising--Pacific Area.
- Communication in marketing--Asia.
- Communication in marketing.
- Communication in marketing--Pacific Area.
- Advertising campaigns.
- Brand name products--Management.
- Brand name products.
- Pacific Area.
- Asia.
- Physical Description:
- xviii, 411 pages : illustrations, portraits ; 26 cm
- Place of Publication:
- Singapore ; New York : Wiley & Sons (Asia), 2002.
- Summary:
- The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services to cater to a wide variety of marketers.
- Notes:
- Includes index.
- ISBN:
- 0470820551
- OCLC:
- 50191103
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