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A handbook of media and communications research : qualitative and quantitative methodologies / edited by Klaus Bruhn Jensen.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Mass media--Research--Methodology.
- Mass media.
- Physical Description:
- x, 332 pages : illustrations ; 25 cm
- Place of Publication:
- London ; New York : Routledge, 2002.
- Summary:
- The "Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The "Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the "Handbook will be a standard reference work for students and researchers in the field of media, communication and cultural studies. This title available in eBook format. Click here for more information. Visit our eBookstore at: www.ebookstore.tandf.co.uk.
- Notes:
- Includes bibliographical references (pages [294]-325) and index.
- ISBN:
- 0415225140
- 0415225884
- OCLC:
- 59423608
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