The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.

Format:

Book

Contributor:

O'Shaughnessy, Nicholas J., 1954-

Henneberg, Stephan C. M.

Series:

Praeger series in political communication 1062-5623

Praeger series in political communication, 1062-5623

Language:

English

Subjects (All):

Campaign management.

Marketing--Political aspects.

Marketing.

Physical Description:

xx, 258 pages : illustrations ; 25 cm.

Place of Publication:

Westport, Conn. : Praeger, 2002.

Contents:

1 Considerations on Market Analysis for Political Parties / Neil Collins, Patrick Butler 1

2 Social-Psychological, Economic and Marketing Models of Voting Behaviour Compared / John Bartle, Dylan Griffiths 19

3 Market Analogies, the Marketing of Labour and the Origins of New Labour / John Bartle 39

4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms / Stephan C. M. Henneberg, Stefan Eghbalian 67

5 Understanding Political Marketing / Stephan C. M. Henneberg 93

6 Conceptualising Political Marketing: A Framework for Election-Campaign Analysis / Dominic Wring 171

7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends / Barrie Axford, Richard Huggins 187

8 The Marketing of Political Marketing / Nicholas J. O'Shaughnessy 209.

Notes:

Includes bibliographical references (pages [221]-241) and index.

ISBN:

0275975959

OCLC:

48170866