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Design secrets. Advertising : 50 real-life projects uncovered / Lisa Hickey.
Lippincott Library HF5837 .H53 2002
Available
- Format:
- Book
- Author/Creator:
- Hickey, Lisa
- Series:
- Design secrets
- Language:
- English
- Subjects (All):
- Advertising.
- Commercial art.
- Physical Description:
- 208 pages : color illustrations ; 28 cm.
- Place of Publication:
- Gloucester, Mass. : Rockport, 2002.
- Summary:
- The Design Secrets series brings you inside the intriguing process of design. Unlike other design books, which show only the final product, this series profiles design projects in detail, from concept to completion, and all the stages in between. Each volume presents 50 successful projects, created by leaders in the design field, and is seasoned with the designers' insights and inspirations.
- Contents:
- Absolut 8
- Mastercard 14
- Budweiser 20
- Altoids 24
- American Legacy "Truth" 30
- Skoda 34
- Adidas 38
- Abc Television 42
- Molson Canadian 48
- GT Bicycles 52
- John Hancock 56
- Swiss Army 60
- H&R Block 64
- Hamburger Abendblatt 68
- L.L.Bean 70
- Sony Playstation 74
- Priceline.com 78
- Outpost.com 80
- Guinness 86
- San Francisco Jazz Festival 92
- De Beers 96
- Levi's USA 102
- PBS 106
- E*Trade 112
- Dexter 116
- Freeagent.com 120
- Dockers 122
- Ebay 126
- Giro 130
- Corona 134
- Dunkin' Donuts 138
- Carrier 140
- Reebok 142
- SPCA of Singapore 146
- BMW Motors 148
- Kookai 150
- Skittles 154
- Dorada 158
- Monster.com 162
- Saab 166
- Discovery.com 170
- Eds 172
- Nike 176
- Volkswagen 178
- Amazon.com 182
- Levi's (UK) 184
- ESPN 188
- Snickers 192
- The Economist 196
- Fox Sports Network 200.
- ISBN:
- 1564966631
- OCLC:
- 49874517
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