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Media firms : structures, operations, and performance / edited by Robert G. Picard.
- Format:
- Book
- Conference/Event
- Conference Name:
- World Media Economics Conference (5th : 2002 : Turku, Finland)
- Language:
- English
- Subjects (All):
- Mass media--Economic aspects--Congresses.
- Mass media.
- Corporations--Congresses.
- Corporations.
- Mass media--Economic aspects.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- 267 pages : illustrations ; 24 cm
- Place of Publication:
- Mahwah, N.J. : Erlbaum, 2002.
- Contents:
- Chapter 1 The Centrality of Media Firms / Robert G. Picard 1
- Chapter 2 Joint Product Analysis in the Media and Entertainment Industries: Joint Value Creation in the Norwegian Film Sector / Terje Gaustad 9
- Chapter 3 From Analogue to Digital Television Broadcasting: A Case Study of Australia and Australian Firm Experiences / Allan Brown 27
- Chapter 4 Competition, Innovation and Performance of Professional Information Providers / Richard van der Wurff 41
- Chapter 5 Competition Between New and Old Media in Economic and Financial News Markets / Angel Arrese, Mercedes Medina 59
- Chapter 6 Reinventing Newspapers: Readers and Markets of Free Dailies / Piet Bakker 77
- Chapter 7 Media Business Online: Features and Strategies of Runet / Marina Pavlikova 87
- Chapter 8 The Top Six Communication Industry Firms: Structure, Performance and Strategy / Alan B. Albarran, Terry Moellinger 103
- Chapter 9 The Internationalisation of Norwegian Newspaper Companies / Jan E. S. Helgesen 123
- Chapter 10 Company Size, Operational Type, Ownership Structure and Business Strategy: An Analysis of Taiwanese Satellite Channel Companies / Li-Chuan (Evelyn) Mai 139
- Chapter 11 An Assessment of the Broadband Media Strategies of Western European Telecoms / David H. Goff 169
- Chapter 12 Measurement of the Productivity and Quality of Journalistic Work on the Internet / Aldo van Weezel 191
- Chapter 13 The Influence of Human Factors on the Performance of Media Enterprise: Case Studies on Cross-Media Publishing in Greek Media Enterprises / Anastasios E. Politis 205
- Chapter 14 Customer Satisfaction, Price and Financial Performance: A Study of Firms in the Finnish Printing Industry Companies / Mikko Gronlund 225.
- Notes:
- Conference held May 2002.
- Includes bibliographical references and indexes.
- ISBN:
- 0805841652
- OCLC:
- 49225490
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