Against the mainstream : the selected works of George Gerbner / edited by Michael Morgan.

Format:

• Book

Author/Creator:

• Gerbner, George.

Contributor:

• Morgan, Michael, 1953 April 15-

Series:

• Media & culture (New York, N.Y.) ; vol. 1.
• Media & culture ; vol. 1

Language:

English

Subjects (All):

• Mass media.

Physical Description:

viii, 515 pages : illustrations ; 23 cm.

Place of Publication:

New York : P. Lang, [2002]

Contents:

• 1. On George Gerbner's Contributions to Communication Theory, Research, and Social Action / Michael Morgan 1
• 2. Interview with George Gerbner / John A. Lent 21
• I. Early Theories: Building Communications as a Discipline
• 3. Toward a General Model of Communication / George Gerbner 37
• 4. On Content Analysis and Critical Research in Mass Communication / George Gerbner 61
• 5. Education and the Challenge of Mass Culture / George Gerbner 79
• 6. On Defining Communication: Still Another View / George Gerbner 88
• II. Education in The Media Age: Institutional Clashes and Symbolic Functions
• 7. Education about Education by Mass Media / George Gerbner 95
• 8. Education in Newspaper Advertisements / George Gerbner 103
• 9. Teacher Image and the Hidden Curriculum / George Gerbner 107
• III. Moving Toward Cultural Indicators: Early Studies of Media Institutions and Content
• 10. The Social Anatomy of the Romance-Confession Cover Girl / George Gerbner 127
• 11. Mental Illness on Television: A Study of Censorship / George Gerbner 138
• 12. Peace, War, and the Press: Perspectives in Conflict / George Gerbner 146
• 13. Ideological Perspectives and Political Tendencies in News Reporting / George Gerbner 154
• IV. Cultural Indicators: Theory and Method
• 14. Cultural Indicators: The Third Voice / George Gerbner 175
• 15. Growing Up with Television: The Cultivation Perspective / George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli 193
• 16. Advancing on the Path of Righteousness (Maybe) / George Gerbner 214
• V. Violence: The Power and the Peril
• 17. Living with Television: The Violence Profile / George Gerbner, Larry Gross 227
• 18. Death in Prime Time: Notes on the Symbolic Functions of Dying in the Mass Media / George Gerbner 254
• 19. Violence and Terror in and by the Media / George Gerbner 260
• 20. Science or Ritual Dance? A Revisionist View of Television Violence Effects Research / George Gerbner 275
• 21. The Hidden Message in Anti-Violence Public Service Announcements / George Gerbner 284
• 22. Television Violence: At a Time of Turmoil and Terror / George Gerbner 290
• VI. Extensions of Message System and Cultivation Analysis
• 23. Charting the Mainstream: Television's Contributions to Political Orientations / George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli 305
• 24. What Television Teaches about Physicians and Health / George Gerbner, Larry Gross, Michael Morgan, Nancy Signorielli 332
• 25. Science on Television: How It Affects Public Conceptions / George Gerbner 343
• 26. Learning Productive Aging as a Social Role: The Lessons of Television / George Gerbner 350
• VII. Highlights, Excerpts, and Brief Reports
• 27. Casting and Fate: Women and Minorities on Television Drama, Game Shows, and News / George Gerbner 365
• 28. Excerpts from Alcohol, Tobacco, and Illicit Drugs in Entertainment Television, Commercials, News, "Reality Shows," Movies, and Music Channels / George Gerbner, Nejat Ozyegin 377
• 29. Midlife and Older Women on Television / George Gerbner 382
• 30. Excerpts from Animal Issues in the Media: A Groundbreaking Report / George Gerbner 384
• 31. The Electronic Church in American Culture / George Gerbner 387
• 32. Anger on Television / George Gerbner 391
• 33. U.S. and Soviet Attitudes about Life and Institutions, and Television's Contributions to Attitudes: A Comparative Analysis / George Gerbner, Ellen Mickiewicz, Michael Morgan 398
• VIII. Critical Contributions
• 34. The Importance of Being Critical
• In One's Own Fashion / George Gerbner 409
• 35. "Miracles" of Communication Technology: Powerful Audiences, Diverse Choices, and Other Fairy Tales / George Gerbner 416
• 36. Unesco in the U.S. Press / George Gerbner 425
• 37. Persian Gulf War, the Movie / George Gerbner 435
• 38. Chairman Znaimer's "Sensual Pagan Torrent" / George Gerbner 454
• IX. Op-Eds and Short Takes
• 39. It's 11:30. And Heeeeere's Justice / George Gerbner 461
• 40. The Risk of Playing to the Cameras / George Gerbner 463
• 41. All Tobacco Ads Should Be Banned / George Gerbner 467
• 42. The Turtles Live to Ooze Again / George Gerbner 470
• 43. The Best Kept Media Secret of November: Labor Day / George Gerbner 472
• 44. TV Ratings' Deadly Choice: Violence or Alcohol / George Gerbner 474
• 45. Mass Media and Dissent / George Gerbner 479
• X. Looking Back, Looking Forward: Cem
• 46. Telling Stories, or How Do We Know What We Know?: The Story of Cultural Indicators and the Cultural Environment Movement / George Gerbner 485
• 47. An Interview with Professor George Gerbner / Ramesh Closepet, Lai-si Tsui 492.

Notes:

• Collection of articles, essays, etc. originally published 1958-1999.
• Includes bibliographical references.

ISBN:

• 0820441635
• 0820461636

OCLC:

47283115