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Conducting research surveys via e-mail and the web / Matthias Schonlau, Ronald D. Fricker, Jr., Marc N. Elliott.
- Format:
- Book
- Author/Creator:
- Schonlau, Matthias, 1967-
- Language:
- English
- Subjects (All):
- Social sciences--Research--Methodology.
- Social sciences.
- Social sciences--Data processing.
- Social surveys.
- Surveys.
- Electronic mail systems.
- Telephone surveys.
- Internet.
- Physical Description:
- xxiv, 118 pages : illustrations ; 23 cm
- Place of Publication:
- Santa Monica, CA : Rand, 2002.
- Summary:
- Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.
- Contents:
- Chapter 2 Background on the Survey Process 5
- The Survey Process as a Whole: The Basic Steps 5
- Contact, Response, and Follow-up Modes 7
- Probability and Convenience Samples 8
- Important Considerations in Planning a Survey 9
- Response Rates 9
- Cost 10
- Timeliness 12
- Sources of Error 13
- Data Quality 16
- Chapter 3 Literature Review of Web and E-Mail Surveys 19
- A Brief History of Electronic Surveys 19
- Response Rates of Internet Surveys 20
- Cost of a Web Survey Versus Other Modes 24
- Comparing Speed and Timeliness of Internet Surveys with Other Modes 27
- Sources of Error with Internet Surveys 29
- Data Quality in E-Mail Versus Mail Surveys 31
- Chapter 4 Choosing Among the Various Types of Internet Surveys 33
- Convenience Sampling Approaches 33
- Uncontrolled Instrument Distribution 35
- Systematic Sampling of Web Site Visitors 36
- Volunteer Panel 36
- Probability Sampling Approaches 37
- Sampling from a Closed Population 37
- Sampling from General Populations 38
- Prerecruited Panel 39
- A Hybrid Sampling Approach: Combining a Convenience Sample with a Probability Sample 40
- Chapter 5 Guidelines for Designing and Implementing Internet Surveys 41
- Questionnaire Design 41
- Automation 50
- Fielding 51
- Chapter 6 Internet Survey Case Studies 55
- A Survey Using a Probability Sample of a Closed Population 56
- An Inexpensive Web Survey with a Convenience Sample 57
- A Survey with a Probability Sample of a General Population and Multiple Response Modes 60
- A Survey by a Commercial Web Survey Firm Using a Convenience Sample Adjusted for Self-Selection 64
- Two Surveys Using Probability Samples from Closed Populations 68
- Prodigy Survey 68
- Pew Research Center Survey 70
- Summary of the Two Surveys 71
- The Future of Internet-Based Survey Methods 73
- Considerations in Employing the Internet for Research Surveys 74
- Addressing Claims About the Current Performance of Internet Surveys 76
- Are They Faster? 76
- Are They Better? 77
- Are They Cheaper? 78
- Are They Easier to Conduct? 79
- Some Unanswered Questions About Internet Surveys 79
- What Is the Optimal Instrument Design? 79
- How Effective Are Incentives? 80
- How Effective Is Weighting? 80
- A. Literature Review of Response Rates 81
- B. Summary of Evidence in the Literature 95
- C. How Effective is Using A Convenience Sample to Supplement a Probability Sample? 107.
- Notes:
- Includes bibliographical references (pages 113-118).
- ISBN:
- 0833031104
- OCLC:
- 48435331
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