City branding : image building & building images / [compiled and edited by Urban Affairs and Véronique Patteeuw].

Format:

Book

Language:

English

Subjects (All):

City planning--Netherlands.

City planning.

Architecture.

Netherlands.

Architecture--Netherlands--20th century.

Physical Description:

173 pages : illustrations (some color) ; 24 cm

Place of Publication:

Rotterdam : NAi, 2002.

Summary:

In this era of 'experience economy' and the leisure industry, cities face increasing pressure to distinguish themselves. Ever since Frank Gehry put the city of Bilbao into the international spotlight with his design for the Guggenheim Museum, architecture has played a more and more important role within this competition between cities. City branding, the planned image or brand of a city, now forms a challenge for architects and urban planners. How do you position a city in a culture dominated by globalization? What are the priorities for inhabitants, companies and investors?

Group Portraits of Young Architects 2002 brought together four occasional groups of architects, which each developed a project for two cities in the Netherlands based on city branding. Michael Speaks, Berci Florian and Hans Mommaas contribute with a critical analysis on the theme, Koen Van Synghel puts the projects in perspective. This publication takes a critical, in-depth look at city branding, but moreover, shows a group portrait of the youngest generation of architects in the Netherlands.

Contents:

Essays

The Netherlands, Holiday Country: Introduction / Marco Vermeulen 8

The City as a Brand: Orchestrating a Unique Experience / Berci Florian 18

City Branding: The Necessity of Socio-Cultural Goals / Hans Mommaas 32

Individualization without Identity / Michael Speaks 48

City Branding for Eight Dutch Cities: from Conceptual to Literal Image Building / Koen Van Synghel 66

Projects

2012Stealth-Scape: Parkstadt New Almere Building Exchange 84

Artgineering: Concepting and the City 104

[EN]: 'Spaces of Dis-Sociation' Trans-Plant

'Erring' 124

Moreplatz AG: Everybody Does Eem Public Address 144

Mission Statements 164

On Young Architects and Cultural Funds / Ruud Brouwers, Lex ter Braak 170

Colophon 173.

ISBN:

9056622625

OCLC:

50053059