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The education of a design entrepreneur / edited by Steven Heller.

LIBRA NC1001.6 .E35 2002
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Format:
Book
Contributor:
Heller, Steven.
Language:
English
Subjects (All):
Graphic arts--Marketing.
Graphic arts.
Sales promotion.
Physical Description:
xv, 271 pages : illustrations ; 26 cm
Place of Publication:
New York : Allworth Press, [2002]
Summary:
Based on real-life interviews with over 30 design experts' this is the ultimate reference for going solo. Includes scores of tested techniques for choosing a business model, designing a business plan, developing a client base, and more.
Notes:
Includes index.
ISBN:
1581152213
OCLC:
48557529

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