Total global strategy II : updated for the internet and service era / George S. Yip.

Format:

Book

Author/Creator:

Yip, George S.

Language:

English

Subjects (All):

International business enterprises--Management.

International business enterprises.

Strategic planning.

Electronic commerce.

Service industries.

Physical Description:

xix, 299 pages : illustrations ; 24 cm

Other Title:

Total global strategy 2

Total global strategy two

Place of Publication:

Upper Saddle River, N.J. : Prentice Hall, [2003]

Summary:

Written by the subject's leading academic authority on global strategy, George S. Yip, this edition of "Total Global Strategy II" addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strategies. "Total Global Strategy II" covers every aspect of global strategy and global integration and provides a systematic framework for evaluating which elements of strategy to globalize and by how much. This edition also contains numerous examples of global strategy and end-of-chapter questions.

Contents:

Chapter 1 Understanding Global Strategy 1

Keys to a Successful Total Global Strategy 3

Financial Benefits of Internationalization and Globalization 8

Industry Globalization Drivers 9

Global Strategy Levers 10

Benefits of Global Strategy 16

Drawbacks of Global Strategy 19

Finding the Balance 21

More Than One Strategy Is Viable 22

Challenges of Implementation 23

Backlash Against Globalization 24

Chapter 2 Diagnosing Industry Globalization Potential 28

Globalization Drivers for Service Businesses 29

Effects of the Internet on Industry Globalization Drivers 31

Market Globalization Drivers 32

Cost Globalization Drivers 43

Government Globalization Drivers 50

Competitive Globalization Drivers 56

Guidelines for Diagnosing Industry Globalization Potential 61

Chapter 3 Building Global Market Participation 64

Basis for Global Expansion 64

Global Market Participation for Service Businesses 72

Effects of the Internet on Global Market Participation 73

Types of Global Market Participation 74

Globally Unimportant Countries 78

Benefits of Global Market Participation 79

Drawbacks of Global Market Participation 80

Globally Blocked Industries 81

The Special Case of Joint Ventures 82

Differing Strategic Roles for Each Country 83

Industries That Need Multimarket Participation 85

Guidelines for Building Global Market Participation 86

Chapter 4 Designing Global Products and Services 90

Benefits of Global Products and Services 94

Drawbacks of Global Products and Services 97

Global Standardization in Service Businesses 97

Effect of the Internet on Global Products and Services 98

When to Use Global Products and Services 99

Developing Global Products and Services 103

Guidelines for Designing Global Products and Services 105

Chapter 5 Locating Global Activities 107

Effect of the Internet on Global Activity Location 109

Role of National Factors 110

Role of Exchange Rates 113

Strategic Advantage Versus Comparative Advantage 115

Benefits of Global Location of Activities 117

Drawbacks of Global Location of Activities 121

Global Activity Location for Service Businesses 122

Locating Individual Activities 124

Guidelines for Locating Global Activities 135

Chapter 6 Creating Global Marketing 140

Benefits of Global Marketing 141

Drawbacks of Global Marketing 144

When to Use Global Marketing 145

How to Use Global Marketing 146

Where to Use Global Marketing 160

Conducting Global Market Research 160

Collecting Global Marketing Information 161

Organizing for Global Marketing 162

A Global Consumer Marketing Success Story 162

A Global Business-to-Business Marketing Success Story 164

Guidelines for Creating Global Marketing 168

Chapter 7 Making Global Competitive Moves 171

Key Features of Global Competitive Moves 171

Global Competitive Moves for Service Businesses 177

Effect of the Internet on Global Competitive Moves 178

Benefits and Drawbacks 179

Choosing the Speed of Globalization 179

Guidelines for Making Global Competitive Moves 180

Chapter 8 Building the Global Organization 182

Organization Structure 184

Management Processes 193

People 202

Culture 207

Minimizing the Drawbacks of Global Organization 210

Effects of the Internet on Globalization 211

Combining Strategic and Organizational Analysis 211

Guidelines for Building the Global Organization 216

Chapter 9 Regional Strategy 222

Regional Strategy in the Context of Global Strategy 222

Defining Regions 223

Examples of Major Regions 223

Diagnosing Industry Regionalization Potential 226

The Case of the European Union 230

Using Regional Strategies 232

Regional Organization and Management 235

Guidelines for Diagnosing Regionalization Potential and Developing Regional Strategies 235

Chapter 10 Measuring Industry Drivers and Strategy Levers 238

Measuring Industry Globalization Drivers 239

Measuring Global Strategy Levers 245

Measuring Global Organization 250

Chapter 11 Conducting a Global Strategy Analysis 253

Worksteps 253

A Assembling the Global Team 253

B Defining the Business 255

C Identifying Key Markets 255

D Identifying Key Competitors 257

E Checking the Core Strategy 258

F Checking Country Selection 259

G Diagnosing Industry Globalization Potential 262

H Evaluating Current and Potential Use of Global Strategy Levers 262

I Evaluating Organization Capability 268

J Developing Global Programs 269

Global Products Program 269

Some Guiding Ideas for Implementing a Total Global Strategy 271

Appendix: Worksheets for Evaluating Core Strategy 272.

Notes:

Includes bibliographical references and indexes.

ISBN:

0130179175

OCLC:

48662441