The international dictionary of marketing : over 2000 professional terms & techniques / Daniel Yadin.

Format:

Book

Author/Creator:

Yadin, Daniel L.

Language:

English

Subjects (All):

Marketing--Dictionaries.

Marketing.

Genre:

Dictionaries.

Physical Description:

v, 441 pages ; 24 cm

Place of Publication:

London ; Milford, CT : Kogan Page, 2002.

Summary:

Definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. "The International Dictionary of Marketing" offers definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. This approach includes detailed observations and comment, making it an essential - and practical - guide for experienced professionals as well as trainees and students. Uniquely the dictionary provides over 2,000 encyclopedic marketing-related definitions. Its coverage of marketing disciplines includes: * Marketing communications; * The media; * Advertising; * Public relations; * Sales promotion; * Corporate communications; * The internet.

ISBN:

0749435321

OCLC:

45437879