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Behind powerful brands : from strategy to campaign / John Philip Jones.
Lippincott Library HF6161.B4 J66 2000
Available
- Format:
- Book
- Author/Creator:
- Jones, John Philip.
- Language:
- English
- Subjects (All):
- Advertising--Brand name products--India.
- Advertising.
- Advertising--Brand name products.
- India.
- Physical Description:
- xii, 322 pages : illustrations (some color) ; 24 cm
- Other Title:
- Powerful brands
- Place of Publication:
- New Delhi ; New York : Tata McGraw-Hill Pub. Co., [2000]
- Summary:
- In the Indian context.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0074636642
- OCLC:
- 47208387
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