Digital marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

Format:

Book

Author/Creator:

Wind, Yoram.

Contributor:

Mahajan, Vijay, 1948-

Language:

English

Subjects (All):

Internet marketing.

Consumer behavior.

Electronic commerce.

Physical Description:

x, 416 pages : illustrations ; 24 cm

Place of Publication:

New York : Wiley, [2001]

Summary:

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Notes:

Includes bibliographical references and index.

ISBN:

0471361224

OCLC:

43851535

Online:

Table of Contents