Convergence marketing : strategies for reaching the new hybrid consumer

MLA

Wind, Yoram., Vijay Mahajan and Robert E. Gunther. Convergence marketing : strategies for reaching the new hybrid consumer. Upper Saddle River, NJ : Financial Times Prentice Hall, 2002.

APA

Wind, Y., Mahajan, V. & Gunther, R. (2002). Convergence marketing : strategies for reaching the new hybrid consumer. Upper Saddle River, NJ : Financial Times Prentice Hall.

Chicago

Wind, Yoram., Vijay Mahajan and Robert E. Gunther. Convergence marketing : strategies for reaching the new hybrid consumer. Upper Saddle River, NJ : Financial Times Prentice Hall, 2002.