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Selling the five rings : the International Olympic Committee and the rise of Olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Martyn.
- Format:
- Book
- Author/Creator:
- Barney, Robert Knight, 1932-
- Language:
- English
- Subjects (All):
- Olympics--Economic aspects.
- Olympics.
- Television and sports.
- International Olympic Committee.
- Physical Description:
- xvi, 384 pages : illustrations ; 24 cm
- Place of Publication:
- Salt Lake City : The University of Utah Press, [2002]
- Contents:
- An epilogue as prologue : Sydney 2000, "the greatest games ever"
- The evolution of Olympic commercialism. Establishing a prospective gold mine : the early years. Avery Brundage and the Great Bread War : an Olympian precedent. Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept. Conflict in the Olympic Movement : Avery Brundage, television money, and the Rome formula in the 1960s. Television and the 1970s : Munich and Montreal. Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals
- The IOC becomes a corporate entity. Protecting and exploiting the Olympic mystique : the emergence of TOP. Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations. The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals. The IOC's new corporate face : the rise of meridian management. Turf war : the USOC, IOC, and Olympic television in the 1990s. Protecting American dollars : Mr. Samaranch goes to Washington. Reflections : commercial revenue, the Samaranch presidency, and challenges for Jacques Rogge.
- Notes:
- Includes bibliographical references (pages 289-368) and index.
- ISBN:
- 0874807131
- OCLC:
- 48376167
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