In cold type : overcoming the book crisis / Leonard Shatzkin.

Format:

Book

Author/Creator:

Shatzkin, Leonard.

Contributor:

Fitzgerald, Celie.

Atha Tehon Thiras Art and Design Collection (University of Pennsylvania)

Language:

English

Subjects (All):

Book industries and trade--United States.

Book industries and trade.

Publishers and publishing.

United States.

Publishers and publishing--United States.

Penn Provenance:

Tehon, Atha (former owner) (Tehon Collection copy)

Tehon, Susan (donor)

Traister, Daniel (donor) (storage copy)

Physical Description:

xvii pages, 1 unnumbered page, 397 pages, 1 unnumbered page ; 24 cm

Place of Publication:

Boston : Houghton Mifflin Company, 1982.

Contents:

Book publishing: its present condition

The role of the trade book publisher

Getting books to the public

The book retailer: little help from the publisher

Returns and remainders

Sales management

The alternative: distribution through a merchandising plan

Wholesaling

Mass market publishing: an industry in trouble

Editorial

Don't forget the author

The economics of publishing

Production management

How many books and when? Printing quantities and inventory control

Computerization, management information, and odds and ends

Conclusion.

Notes:

"Diagrams by Celie Fitzgerald."--T.p. verso.

Local Notes:

Tehon Collection copy presented to the Penn Libraries in 2014 by Susan Tehon.

Tehon Collection copy: dust jacket retained.

Tehon Collection copy has letter addressed fo Phyllis J. Fogelman, Dial Books for Young Readers, from Leonard Shatzkin laid in.

Storage copy has inscription on front endpaper.

ISBN:

0395321603 :

OCLC:

8452483