Couture & commerce : the transatlantic fashion trade in the 1950s / Alexandra Palmer.

Format:

Book

Author/Creator:

Palmer, Alexandra, 1957-

Contributor:

Royal Ontario Museum.

Language:

English

Subjects (All):

Clothing trade--History--20th century.

Clothing trade.

Fashion--Social aspects.

Fashion.

Clothing and dress--Social aspects.

Clothing and dress.

History.

Physical Description:

vii, 351 pages : illustrations (some color) ; 26 cm

Other Title:

Couture and commerce

Place of Publication:

Vancouver : UBC Press ; [Ottawa] : In association with the Royal Ontario Museum, [2001]

Summary:

In this vivid recreation of the 1950s fashion world, Palmer traces the European haute couture trade with North America by following actual surviving couture dresses from the design house sketch, through the model used in New York fashion shows and as a template for copies and knock-offs, and finally to the consumer. Includes photographs of the original garments, design house sketches and photographs, retailers' advertisements, and society page images.

Contents:

1 The Paris Couture Structure 13

2 The Purchase of Haute Couture by Private Clients 41

3 Buying and Merchandising European Couture in Toronto 69

4 Couture, Fashion Shows, and Marketing 95

5 Alternative Sources of Imported Couture 135

6 The Value of Couture 207

7 The Couture Society Wardrobe As a Model of Taste 237.

Notes:

"A ROM publication in arts and archaeology."

Includes bibliographical references and index.

ISBN:

0774808268

0774808276

OCLC:

47074293