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Satisfaction guaranteed : the making of the American mass market / Susan Strasser.
LIBRA HF5813.U6 S79 1989b
Available from offsite location
- Format:
- Book
- Author/Creator:
- Strasser, Susan, 1948-
- Language:
- English
- Subjects (All):
- Advertising--United States--Psychological aspects--History.
- Advertising.
- Consumers--United States--History.
- Consumers.
- Sales promotion--United States--History.
- Sales promotion.
- Brand name products--United States--History.
- Brand name products.
- History.
- Psychological aspects.
- United States.
- Physical Description:
- xi, 339 pages : illustrations ; 23 cm
- Place of Publication:
- Washington, D.C. : Smithsonian Institution Press, [1995]
- Notes:
- Originally published: New York : Pantheon Books, c1989.
- Includes bibliographical references (pages [293]-326) and index.
- ISBN:
- 1560986549
- OCLC:
- 32590557
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