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Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna.
Lippincott Library HF5415.5 .M3855 2002
Available
- Format:
- Book
- Author/Creator:
- McKenna, Regis.
- Language:
- English
- Subjects (All):
- Customer services.
- Customer relations.
- Consumer satisfaction.
- Physical Description:
- xv, 252 pages ; 24 cm
- Place of Publication:
- Boston, Mass. : Harvard Business School Press, 2002.
- Notes:
- Includes bibliographical references (p. 227-236) and index.
- ISBN:
- 1578512441
- OCLC:
- 48223269
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