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Global business alliances : theory and practice / Refik Culpan.
Lippincott Library HD69.S8 C85 2002
Available
- Format:
- Book
- Author/Creator:
- Culpan, Refik.
- Language:
- English
- Subjects (All):
- Strategic alliances (Business).
- International business enterprises--Management.
- International business enterprises.
- Competition, International.
- Physical Description:
- xvi, 223 pages : illustrations ; 24 cm
- Place of Publication:
- Westport, CT : Quorum Books, 2002.
- Contents:
- 1 Competition and Cooperation 5
- 2 Theoretical Foundations 17
- 3 International Business Strategy and Alliances 43
- 4 Equity Alliances 73
- 5 Non-Equity Alliances 87
- 6 Global Alliances in the Automobile Manufacturing Industry 105
- 7 Global Alliances in the Pharmaceutical Industry 143
- 8 Global Alliances in the Airline Industry 165
- 9 Global Alliances in the Telecommunications Industry 183
- 10 Alliance Management 203.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 1567203132
- OCLC:
- 47643004
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