Global political campaigning : a worldwide analysis of campaign professionals and their practices / Fritz Plasser with Gunda Plasser.

Format:

Book

Author/Creator:

Plasser, Fritz, 1948-

Contributor:

Plasser, Gunda.

Series:

Praeger series in political communication 1062-5623

Praeger series in political communication, 1062-5623

Language:

English

Subjects (All):

Campaign management.

Political campaigns.

Physical Description:

xx, 400 pages ; 24 cm.

Place of Publication:

Westport, Conn. : Praeger, 2002.

Contents:

1. Introduction: The Global Media and Marketing Revolution of Campaigns 1

Part I Are Campaigns American?

2. The Worldwide Proliferation of American Campaign Techniques 15

3. The Modus Operandi of American Overseas Consultants 47

4. Institutional and Cultural Limits of Americanization 69

Part II The Universe of Campaign Environments

5. Electoral Law and Party System Features 107

6. Regulatory Frameworks of Campaigns 137

7. Mass Media Infrastructure and Political Information Practices 181

8. Access to Political Television Advertising 205

Part III Is There a Global Style of Campaigning?

9. Changing Campaign Practices and the Rise of Campaign Professionals 241

10. Global Mapping of Campaign Styles 263

11. Global Approaches to Campaign Strategies 283

12. The Diminishing Relevance of Parties for Campaign Professionals 303

13. A Global Typology of Professional Role Definitions of Campaign Managers 323

14. Conclusion: The Hybridization of Campaign Practices in Media-Centered Democracies 343.

Notes:

Includes bibliographical references and index.

ISBN:

0275974642

OCLC:

47990034