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Visual consumption / Jonathan E. Schroeder.
Lippincott Library HF5415.32 .S365 2002
Available
- Format:
- Book
- Author/Creator:
- Schroeder, Jonathan E., 1962-
- Series:
- Routledge interpretive marketing research series
- Routledge interpretive marketing research
- Language:
- English
- Subjects (All):
- Consumers--Research.
- Consumers.
- Visual communication.
- Advertising.
- Physical Description:
- x, 193 pages ; 25 cm.
- Place of Publication:
- London ; New York : Routledge, 2002.
- Summary:
- A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behavior. This title available in eBook format. Click here for more information. Visit our eBookstore at: www.ebookstore.tandf.co.uk.
- Notes:
- Includes bibliographical references (pages [173]-186) and index.
- ISBN:
- 0415244242
- OCLC:
- 47643122
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