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The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden.
LIBRA HF5416.5 .N34 2002
Available from offsite location
- Format:
- Book
- Author/Creator:
- Nagle, Thomas T., 1951-
- Language:
- English
- Subjects (All):
- Pricing.
- Marketing--Decision making.
- Marketing.
- Physical Description:
- xxi, 398 pages ; 24 cm
- Edition:
- Third edition.
- Place of Publication:
- Upper Saddle River, NJ : Prentice Hall, [2002]
- Summary:
- Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
- Notes:
- Includes bibliographical references and indexes.
- ISBN:
- 013026248X
- OCLC:
- 47665300
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