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Cases on worldwide e-commerce : theory in action / [edited by] Mahesh Raisinghani.
Lippincott Library HF5548.32 .C366 2002
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Electronic commerce--Case studies.
- Electronic commerce.
- Genre:
- Case studies.
- Physical Description:
- vii, 260 pages : illustrations, maps ; 27 cm
- Place of Publication:
- Hershey, PA : Idea Group Pub., [2002]
- Summary:
- Cases on Worldwide E-Commerce: Theory in Action provides detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. The cases, based on real life experience in e-commerce will demonstrate situations and challenges for a world in which IT is no longer restricted by corporate walls.
- Contents:
- Chapter I GlobeRanger Corporation / Hanns-Christian L. Hanebeck, Stanley L. Kroder, John H. Nugent, Mahesh S. Raisinghani 1
- Chapter II Implementation Management of an E-Commerce-Enabled Enterprise Information System: A Case Study at Texas Instruments / R. P. Sundarraj, Joseph Sarkis 32
- Chapter III A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International / David Paper, Kenneth B. Tingey 48
- Chapter IV E-Learning Business Models: Framework and Best Practice Examples / Sabine Seufert 70
- Chapter V Growth and Consolidation in the Spanish-Speaking E-Commerce Market / Roberto Vinaja 95
- Chapter VI Inca Foods: Reaching New Customers Worldwide / J. Martin Santana, Jaime Serida, Antonio Diaz 113
- Chapter VII Reality vs Plan: How Organizational E-Commerce Strategies Evolve / David Gordon, James E. Skibo 135
- Chapter VIII Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses / Margaret T. O'Hara, Hugh J. Watson 151
- Chapter IX Turning E-Commerce Theory into Action in Ireland: Taming the Celtic Tiger / Ira Yermish, Dale A. Bondanza 171
- Chapter X ENI Company / Ook Lee 186
- Chapter XI SAFECO: Leveraging the Web in a Knowledge-Based Service Industry / Debabroto Chatterjee, Leonard M. Jessup 201
- Chapter XII E*Trade Securities, Inc., Pioneer Online Trader, Struggles to Stay on Top / Adam T. Elegant, Ramiro Montealegre 221.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 1930708270
- OCLC:
- 47642867
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