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Harvard business review on customer relationship management.
Lippincott Library HF5414.5 .H37 2001
Available
- Format:
- Book
- Series:
- Harvard business review paperback series
- Harvard business review paperback
- Language:
- English
- Subjects (All):
- Customer relations--Management.
- Customer relations.
- Physical Description:
- vii, 192 pages : illustrations ; 21 cm.
- Other Title:
- Customer relationship management
- Place of Publication:
- Boston : Harvard Business School Press, 2001.
- Contents:
- Co-opting Customer Competence / C.K. Prahalad, Venkatram Ramaswamy 1
- Get Inside the Lives of Your Customers / Patricia B. Seybold 27
- The Old Pillars of New Retailing / Leonard L. Berry 49
- Want to Perfect Your Company's Service? Use Behavioral Science / Richard B. Chase, Sriram Dasu 67
- Don't Homogenize, Synchronize / Mohanbir Sawhney 85
- Firing Up the Front Line / Jon R. Katzenbach, Jason A. Santamaria 105
- Preventing the Premature Death of Relationship Marketing / Susan Fournier, Susan Dobscha, David Glen Mick 133
- See Your Brands Through Your Customers' Eyes / Chris Lederer, Sam Hill 151.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 1578516994
- OCLC:
- 47894404
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