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Global competition between and within standards : the case of mobile phones / Jeffrey L. Funk.
Lippincott Library HE9713 .F86 2002
Available
- Format:
- Book
- Author/Creator:
- Funk, Jeffrey L.
- Language:
- English
- Subjects (All):
- Cell phone services industry.
- Cell phone systems--Marketing.
- Cell phone systems.
- Mobile communication systems--Marketing.
- Mobile communication systems.
- Competition, International.
- Marketing.
- Physical Description:
- xv, 296 pages : illustrations ; 23 cm
- Place of Publication:
- New York : Palgrave, 2002.
- Summary:
- This book shows how the hybrid model, which uses both market and committee mechanisms, explains standard setting and firm competition in the mobile communications industry. The hybrid model explains why certain mobile communication standards like GSM have become global standards while others, for example digital standards supposed by US firms, have not become global standards. The hybrid model also explains why Nokia is the leading producer of mobile phones and Ericsson the leading producer of mobile infrastructure.
- Notes:
- Includes bibliographical references (pages 273-276) and index.
- ISBN:
- 033397039X
- OCLC:
- 47231147
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