The content analysis guidebook / Kimberly A. Neuendorf.

Format:

Book

Author/Creator:

Neuendorf, Kimberly A.

Language:

English

Subjects (All):

Sociology--Research--Methodology.

Sociology.

Content analysis (Communication).

Physical Description:

xviii, 301 pages : illustrations ; 26 cm

Place of Publication:

Thousand Oaks, Calif. : Sage Publications, [2002]

Summary:

Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook "" ""author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis." "

"The Content Analysis Guidebook" provides readers: -- Numerous examples from across the social sciences -- Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research -- Pedagogical tools in an easy to understand format

Contents:

Defining content analysis : is content analysis easy?

Milestones in the history of content analysis : the growing popularity of content analysis

Beyond description : an integrative model of content analysis

Message units and sampling units

Variables and predictions

Measurement techniques

Reliability

Results and reporting : data handling and transformations

Contexts.

Notes:

Includes bibliographical references (pages 247-282) and indexes.

ISBN:

0761919775

0761919783

OCLC:

47296234