Special events : twenty-first century global event management / Joe Goldblatt ; Julia Schiptsova, contributing editor.

Format:

Book

Author/Creator:

Goldblatt, Joe Jeff, 1952-

Contributor:

Schiptsova, Julia.

Series:

Wiley event management series

The Wiley event management series

Language:

English

Subjects (All):

Special events--Management.

Special events.

Physical Description:

xxii, 459 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm.

Edition:

Third edition.

Other Title:

Wiley events, special events

Place of Publication:

New York : Wiley, [2002]

Contents:

Part 1 Theory of Event Management 1

Chapter 1 Welcome to Twenty-First-Century Global Event Management 3

Chapter 2 Models of Global Event Management 35

Part 2 Event Administration 61

Chapter 3 Developing and Implementing the Event Plan 63

Chapter 4 Management of Human Resources and Time 107

Chapter 5 Financial Administration 119

Chapter 6 Event Leadership 145

Part 3 Event Coordination 157

Chapter 7 Managing Vendor Contracts 159

Chapter 8 On-Site Management 189

Chapter 9 Accommodating Special Needs 241

Part 4 Event Marketing 249

Chapter 10 Advertising, Public Relations, Promotions, and Sponsorship 251

Chapter 11 Online Marketing 281

Part 5 Legal, Ethical, and Risk Management 289

Chapter 12 Risk Management: Legal and Financial Safeguards 291

Chapter 13 Morality, Law, and Ethics in Event Management 313

Part 6 Technology and Career Advancement 321

Chapter 14 Technology for Modern Event Management 323

Chapter 15 Advancing Your Career in the Twenty-First Century 333

Chapter 16 Case Studies in Twenty-First-Century Event Management 355

Appendix 2 Internet Sites 387

Appendix 4 Periodicals 405

Appendix 5 Directories 409

Appendix 6 Audio and Video Resources 413

Appendix 7 Software 415

Appendix 8 Sample Client Agreement 419

Appendix 9 Sample Vendor Agreement 423

Appendix 10 Sample Catering Menus 427

Appendix 11 Sample Insurance Certificate 431

Appendix 12 Sample Incident Report 433

Appendix 13 Sample Purchase Order 437

Appendix 14 Sample Event Evaluations 439

Appendix 15 ISES Code of Ethics 445.

Notes:

Includes index.

Includes bibliographical references (pages 393-408) and listings of online and multi-media sources.

ISBN:

0471396877

OCLC:

47658799

Online:

Table of Contents