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The Murdoch mission : the digital transformation of a media empire / Wendy Goldman Rohm.

Van Pelt Library P92.5.M87 R64 2002
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Format:
Book
Author/Creator:
Rohm, Wendy Goldman.
Language:
English
Subjects (All):
Murdoch, Rupert, 1931-.
Murdoch, Rupert.
Mass media--Australia--Biography.
Mass media.
News Corporation.
Australia.
Local Subjects:
News Corporation.
Genre:
Biographies.
Physical Description:
xiv, 288 pages ; 24 cm
Place of Publication:
New York : J. Wiley, [2002]
Summary:
A dramatic narrative by a top journalist explores the transformation of one of the world's greatest media empires: Rupert Murdoch's News Corp.
Contents:
1 The Dream Beam 1
2 Walled Garden 37
3 Big Guns 57
4 The Code 83
5 The Patent Lord 99
6 Rupert, James, and the Dragon 111
7 Patriarchs in Decline 129
8 Footholds 147
9 On The Peak 165
10 Rupert and Rupees 193
11 In the Land of the Giants 215
12 Bubble 229
Epilogue: Legacies 247.
Notes:
Includes bibliographical references and index.
ISBN:
0471383600
OCLC:
47036742

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