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Foreign direct investment and strategic alliances in Europe / Hong Liu, editor.
Lippincott Library HG5422 .F669 2001
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Investments, Foreign--Europe.
- Investments, Foreign.
- International business enterprises.
- Europe.
- International business enterprises--Europe.
- Physical Description:
- 118 pages : illustrations ; 22 cm
- Place of Publication:
- New York : International Business Press, [2001]
- Contents:
- Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors / Tamar Almor 5
- Foreign Direct Investment in Transition Economies: The Case of Coca-Cola in Russia / Robert E. Morgan, Eleri R. Thorpe 27
- American Software Firms in Europe: Acquire, Invest or Partner? / Rod McNaughton 49
- International Strategic Alliances: The Impact of Behavioral Characteristics on Success / Saleema Kauser, Vivienne Shaw 71
- Knowledge Transfer and Resource Sharing as Value Creation Mechanisms in Inbound Continental European Acquisitions / Richard Schoenberg 99.
- Notes:
- "Co-published simultaneously as Journal of Euromarketing, volume 10, number 1, 2001."
- Includes bibliographical references and index.
- ISBN:
- 0789016532
- OCLC:
- 47894252
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