1 option
Public relations cases : international perspectives / edited by Danny Moss and Barbara DeSanto.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Public relations--Case studies.
- Public relations.
- Corporations--Public relations.
- Public relations--Cross-cultural studies.
- Corporations--Public relations--Case studies.
- Corporations.
- International business enterprises--Case studies.
- International business enterprises.
- Genre:
- Case studies.
- Cross-cultural studies.
- Physical Description:
- xx, 267 pages : illustrations ; 24 cm
- Place of Publication:
- London ; New York : Routledge, 2002.
- Summary:
- This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. This title available in eBook format. Click here for more information. Visit our eBookstore at: www.ebookstore.tandf.co.uk.
- Contents:
- Case 1 Shell: managing a corporate reputation globally / Tom Henderson, John Williams 10
- Case 2 Racism
- condemn it or condone it: the Commission for Racial Equality's 'personal responsibility' campaign / Adam Roscoe 27
- Case 3 BBC America: how Britain won the colonies back / Barbara Desanto, Jo Petherbridge 39
- Case 4 Perkins Foods: the place of public relations in the profile of a European food business / David Davies, Danny Moss 51
- Case 5 The journey to demutualization: Clarica's internal communications challenge / Craig S. Fleisher, Paula Hendsbee 63
- Case 6 Barloworld: communicating strategic direction to increase shareholder value / Jon White 74
- Case 7 The PriceWaterhouseCoopers merger: using internal research to ensure a merger's success / Andrew Glew, Andrew Flint 86
- Case 8 Tine Norwegian Dairies: rebranding from the inside out / Peggy Simcic Bronn, Stein Drogseth 93
- Case 9 Oklahoma City and Kerr-McGee: managing internal communication during an external crisis / L. Dow Dozier 105
- Case 10 Does public relations make a difference?: a comparative analysis of two major Swedish crises / Larsake Larsson, Stig A. Nohrstedt 113
- Case 11 Lobbying for survival: the UK BSE crisis and the role of the Meat and Livestock Commission in lifting the EC beef export ban / Phil Harris, Paul Baines 130
- Case 12 Creating from crisis: building the Oklahoma City National Memorial / Barbara Desanto, R. John Desanto, R. Brooks Garner 144
- Case 13 Paradise lost and restored: Florida and the tourist murders / Donn Tilson, Don W. Stacks 154
- Case 14 Raising environmental awareness in Slovenia: a public communication campaign / Dejan Vercic, Darinka Pek-Drapal 167
- Case 15 FASE - fundraising in Spain: generating sponsors for AIDS awareness / Daniele A. Letore 180
- Case 16 The North West Towns' Consortium: public relations and the marketing of 'place' / Gary Warnaby, Dominic Medway 194
- Case 17 W. Moorcroft plc: the strategic role of marketing communications and public relations within an SME / Ruth Ashford, Neil Towers 209
- Case 18 The Tourer Marketing Bureau: supporting touring caravan sales through public relations / Anne Gregory 226
- Case 19 Worldcom Public Relations Group: global access, local focus / Brian Cummings, Barbara Desanto 246
- Case 20 Marks & Spencer plc: a crisis of confidence / Sandra Oliver 259.
- Notes:
- Includes bibliographical references.
- ISBN:
- 0415234255
- 0415234263
- OCLC:
- 47081300
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.