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Prentice Hall's one-day MBA in marketing : a complete education for the busy professional / Michael Muckian.
Lippincott Library HF5415 .M74 2001
Available
- Format:
- Book
- Author/Creator:
- Muckian, Michael.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xix, 316 pages ; 24 cm
- Other Title:
- One-day MBA in marketing
- Place of Publication:
- Paramus, NJ : Prentice Hall Press, [2001]
- Summary:
- A savvy one-stop guide to the essentials of marketing in our increasingly entrepreneurial society. Packed with tables, flowcharts, diagrams, quotes, real-life marketing scenarios, and case studies, this book provides information that can quickly and easily be applied to everyday business situations.
- Notes:
- Includes index.
- ISBN:
- 0735202079
- OCLC:
- 45791426
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