1 option
Marketing research : text and cases / Bruce Wrenn, Robert Stevens, David Loudon.
Lippincott Library HF5415.2 .W74 2002 1 v. + discc
Available
- Format:
- Book
- Author/Creator:
- Wrenn, Bruce.
- Language:
- English
- Subjects (All):
- Marketing research.
- Marketing research--Case studies.
- Genre:
- Case studies.
- Physical Description:
- xi, 395 pages : illustrations ; 23 cm + 1 computer optical disc (4 3/4 in.)
- Place of Publication:
- New York : Best Business Books, [2002]
- System Details:
- text file
- Notes:
- Student data on CD accompanying the text is also available on floppy disk from The Haworth Press.
- Includes bibliographical references (pages 379-383) and index.
- ISBN:
- 0789015900
- OCLC:
- 47018520
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