"The most effective organization in the U.S." : leadership secrets of the Salvation Army / Robert A. Watson and Ben Brown.

Format:

Book

Author/Creator:

Watson, Robert A., 1928-

Contributor:

Brown, Ben, 1946-

Language:

English

Subjects (All):

Salvation Army--Government.

Salvation Army.

Leadership--Religious aspects--Salvation Army.

Leadership.

Organizational effectiveness--Case studies.

Organizational effectiveness.

Political science.

Leadership--Case studies.

Genre:

Case studies.

Physical Description:

x, 243 pages ; 24 cm

Edition:

First edition.

Place of Publication:

New York : Crown Business, [2001]

Summary:

For many people, The Salvation Army is most visible between Thanksgiving and Christmas. That's when its officers, soldiers, and volunteers, in the ubiquitous Kettle Campaign, make music and collect money for good works. Few realize, however, that The Army is much, much more than this one effort and is in fact a powerhouse of an organization. None other than Peter Drucker called it "the most effective organization in the U.S." That's quite a compliment from the world's most preeminent management thinker, especially when you consider that he is comparing The Salvation Army to world-class corporations like General Electric, IBM, and Johnson & Johnson.

Now Robert A. Watson, The Army's recently retired national commander, is ready to share its secrets about organization, strategy, and working with a sense of mission. With 9,500 centers of operation, $2 billion in annual revenues, and over 30 million clients served in every zip code in America, The Salvation Army is the model for doing business with a purpose. As Peter Drucker has said, "No one even comes close to it with respect to clarity of mission, ability to innovate, measurable results, dedication, and putting money to maximum use."

By demonstrating the power of a sense of purpose combined with organizational effectiveness, this remarkable book has something essential to say to all executives, entrepreneurs, managers, and anyone with the ambition to bring people together to reach a goal.

Contents:

1. The "Business" of the Salvation Army 10

2. Engace the Spirit 35

3. Put People in Your Purpose 58

4. Embody the Brand 85

5. Lead by Listening 106

6. Spread the Responsibility, Share the Profits 136

7. Organize to Improvise 159

8. Act with Audacity 182

9. Make Joy Count 205.

Notes:

Includes bibliographical references (pages [225]-236) and index.

ISBN:

060960869X

OCLC:

47767300