My Account Log in

1 option

Asian media productions / edited by Brian Moeran.

Van Pelt Library P92.A7 A76 2001
Loading location information...

Available This item is available for access.

Log in to request item
Format:
Book
Contributor:
Moeran, Brian, 1944-
Series:
ConsumAsiaN book series
Language:
English
Subjects (All):
Mass media--Asia.
Mass media.
Mass media and culture--Asia.
Mass media and culture.
Asia.
Physical Description:
viii, 315 pages : illustrations ; 25 cm.
Place of Publication:
Honolulu : University of Hawai'i Press, [2001]
Contents:
Introduction: The field of Asian media productions / Brian Moeran 1
Part I Asian Media Flows
1 Global cultural politics and Asian civilizations / James Lull 39
2 Becoming 'culturally proximate': the a/scent of Japanese idol dramas in Taiwan / Koichi Iwabuchi 54
3 Cultural regulation and advertising in ASEAN: an analysis of Singapore and Vietnam / Katherine T. Frith 75
Part II News
4 Between markets and mandarins: journalists and the rhetorics of transition in southern China / Kevin Latham 89
5 Turning seeing into believing: producing credibility in the television news coverage of the Kobe earthquake / Liz MacLachlan 108
6 Dateline Tokyo: telling the world about Japan / Ulf Hannerz 126
Part III Advertising
7 Creating advertising in Japan: a sketch in search of a principle / John L. McCreery 151
8 Citizens have sex, consumers make love: marketing KamaSutra condoms in Bombay / William Mazzarella 168
9 Drunk on the screen: Balinese conversations about television and advertising / Mark Hobart 197
Part IV Producing Consumption
10 So close and yet so far: humanizing celebrity in Japanese music variety shows, 1960s-1990s / Carolyn S. Stevens, Shuhei Hosokawa 223
11 Yoshimoto Kogyo and manzai in Japan's media culture: promoting the intersection of production and consumption / Joel F. Stocker 247
12 Promoting culture: the work of a Japanese advertising agency / Brian Moeran 270.
Notes:
"This volume is the result of the fourth ConsumAsiaN workshop, 'Asian Advertising and Media' held at the University of Hong Kong, April 22-25, 1998..."--p. viii.
Includes bibliographical references (pages 292-309) and index.
ISBN:
0824824377
OCLC:
43969000

The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.

Find

Home Release notes

My Account

Shelf Request an item Bookmarks Fines and fees Settings

Guides

Using the Find catalog Using Articles+ Using your account