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Asian media productions / edited by Brian Moeran.
- Format:
- Book
- Series:
- ConsumAsiaN book series
- Language:
- English
- Subjects (All):
- Mass media--Asia.
- Mass media.
- Mass media and culture--Asia.
- Mass media and culture.
- Asia.
- Physical Description:
- viii, 315 pages : illustrations ; 25 cm.
- Place of Publication:
- Honolulu : University of Hawai'i Press, [2001]
- Contents:
- Introduction: The field of Asian media productions / Brian Moeran 1
- Part I Asian Media Flows
- 1 Global cultural politics and Asian civilizations / James Lull 39
- 2 Becoming 'culturally proximate': the a/scent of Japanese idol dramas in Taiwan / Koichi Iwabuchi 54
- 3 Cultural regulation and advertising in ASEAN: an analysis of Singapore and Vietnam / Katherine T. Frith 75
- Part II News
- 4 Between markets and mandarins: journalists and the rhetorics of transition in southern China / Kevin Latham 89
- 5 Turning seeing into believing: producing credibility in the television news coverage of the Kobe earthquake / Liz MacLachlan 108
- 6 Dateline Tokyo: telling the world about Japan / Ulf Hannerz 126
- Part III Advertising
- 7 Creating advertising in Japan: a sketch in search of a principle / John L. McCreery 151
- 8 Citizens have sex, consumers make love: marketing KamaSutra condoms in Bombay / William Mazzarella 168
- 9 Drunk on the screen: Balinese conversations about television and advertising / Mark Hobart 197
- Part IV Producing Consumption
- 10 So close and yet so far: humanizing celebrity in Japanese music variety shows, 1960s-1990s / Carolyn S. Stevens, Shuhei Hosokawa 223
- 11 Yoshimoto Kogyo and manzai in Japan's media culture: promoting the intersection of production and consumption / Joel F. Stocker 247
- 12 Promoting culture: the work of a Japanese advertising agency / Brian Moeran 270.
- Notes:
- "This volume is the result of the fourth ConsumAsiaN workshop, 'Asian Advertising and Media' held at the University of Hong Kong, April 22-25, 1998..."--p. viii.
- Includes bibliographical references (pages 292-309) and index.
- ISBN:
- 0824824377
- OCLC:
- 43969000
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