Cross-national and cross-cultural issues in food marketing / Erdener Kaynak, editor.

Format:

Book

Contributor:

Kaynak, Erdener.

Language:

English

Subjects (All):

Food--Marketing--Cross-cultural studies.

Food.

Farm produce--Marketing--Cross-cultural studies.

Farm produce.

Export marketing--Cross-cultural studies.

Export marketing.

Farm produce--Marketing.

Food--Marketing.

Genre:

Cross-cultural studies.

Physical Description:

103 pages : illustrations ; 23 cm

Place of Publication:

New York : International Business Press, [1999]

Contents:

Cross-National and Cross-Cultural Issues in Food Marketing: Past, Present and Future / Erdener Kaynak 1

An Analysis of the Linkage Between Agricultural Exports and Economic Growth in Pakistan / Shida Rastegari Henneberry, Muhammed E. Khan 13

Ethnic Niche Markets for Fresh Canadian Pork in the United States Pacific Northwest / Peter Kuperis, Michel Vincent, James Unterschultz, Michele Veeman 31

Quality Policy and Consumer Behavior: The Case of Beef in Spain / J. Briz, M. Mahlau, E. Gutierrez 47

Current Status and Competitiveness of U.S. Poultry Exports / Kristin Michel, Conrado M. Gempesaw II, Courtney S. Biery 63

Pan-European Food Market Segmentation: An Application to the Yoghurt Market in the EU / Carlotta Valli, Rupert J. Loader, W. Bruce Traill 77.

Notes:

"Cross-national and cross-cultural issues in food marketing has been co-published simultaneously as Journal of international food & agribusiness marketing, volume 10, number 4, 1999."

Includes bibliographical references and index.

ISBN:

0789009633

OCLC:

43050124