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Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld.

Lippincott Library HF5415.525 .R45 2001
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Format:
Book
Author/Creator:
Reichheld, Frederick F.
Language:
English
Subjects (All):
Customer loyalty.
Customer relations.
Employee loyalty.
Leadership.
Physical Description:
xiii, 213 pages : illustrations ; 24 cm
Place of Publication:
Boston : Harvard Business School Press, [2001]
Contents:
2 Loyalty Leadership: Putting Principles into Practice 19
3 Play to Win/Win: Profiting at Your Partners' Expense Is a Shortcut to a Dead End 43
4 Be Picky: Membership Is a Privilege 73
5 Keep It Simple: Complexity Is the Enemy of Speed and Flexibility 97
6 Reward the Right Results: Worthy Partners Deserve Worthy Goals 121
7 Listen Hard, Talk Straight: Long-Term Relationships Require Honest, Two-Way Communication and Learning 149
8 Preach What You Practice: Actions Often Speak Louder than Words, but Together They Are Unbeatable 173.
Notes:
Includes bibliographical references and index.
ISBN:
1578512050
OCLC:
46402012

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