Hidden assets : revolutionize your development program with a volunteer-driven approach / Diane L. Hodiak, John S. Ryan.

Format:

Book

Author/Creator:

Hodiak, Diane L.

Contributor:

Ryan, John S., 1934-

Series:

Jossey-Bass nonprofit and public management series

Jossey-Bass nonprofit & public management series.

Language:

English

Subjects (All):

Fund raising.

Nonprofit organizations--Finance.

Nonprofit organizations.

Voluntarism.

Physical Description:

xviii, 109 pages : illustrations ; 28 cm.

Edition:

First edition.

Place of Publication:

San Francisco : Jossey-Bass, [2001]

Summary:

While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Written by two fundraising experts, "Hidden Assets" shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique--affinity fundraising--that teaches step-by-step how to cultivate the donors who have the greatest affinity for an organization's work and mission. Brimming with real-life examples of how organizations have incorporated volunteers into their development programs, this hands-on guide comes with a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.

ISBN:

0787953512

OCLC:

45094020