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Michael Jordan, Inc. : corporate sport, media culture, and late modern America / David L. Andrews, editor.
- Format:
- Book
- Series:
- SUNY series on sport, culture, and social relations
- Language:
- English
- Subjects (All):
- Jordan, Michael, 1963-.
- Sports--Anthropological aspects--United States.
- Sports.
- Jordan, Michael, 1963---Influence.
- Jordan, Michael.
- Mass media and sports--Social aspects--United States.
- Mass media and sports.
- Social aspects.
- Sports--Anthropological aspects.
- United States.
- Physical Description:
- xx, 301 pages ; 23 cm.
- Place of Publication:
- Albany : State University of New York Press, [2001]
- Contents:
- Foreword : From Paul Robeson to Althea Gibson to Michael Jordan : images of race relations and sport / C. Keith Harrison
- Introduction : Michael Jordan matters / David L. Andrews
- Representing Michael / Norman K. Denzin
- Michael Jordan and his uniform number / Edward G. Armstrong
- The sports spectacle, Michael Jordan, and Nike : unholy alliance? / Douglas Kellner
- Nike's America / America's Michael Jordan / C.L. Cole
- The fact(s) of Michael Jordan's blackness : excavating a floating racial signifier / David L. Andrews
- Safe sex symbol? : Michael Jordan and the politics of representation / Mary G. McDonald
- The global Jordanscape / Ben Carrington ... [et al.]
- Michael Jordan, sneaker commercials, and Canadian youth cultures / Brian Wilson, Robert Sparks
- Be like Mike? : Michael Jordan and the pedagogy of desire / Michael Eric Dyson
- Just do it : what Michael Jordan has to teach us / Michael Hoechsmann.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0791450252
- 0791450260
- OCLC:
- 45655195
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